MS in Integrated Marketing Communications Degree from West Virginia University from West Virginia University

A unique combination, the Master of Science in Integrated Marketing Communications Degree from West Virginia University provides students with the specialized skills they need to market to consumers in a variety of different modes. The program focused on the communication aspect of marketing and how to be able to attract and sell to customers based on communication skills, marketing strategy and an understanding of consumer behavior.

Multimedia and the use of technology will be a common topic throughout the course of study with courses on marketing research and strategy, global and international marketing, communication in writing, speaking and through the various forms of media such as the internet, television and radio. Students will also develop the skills needed to manage marketing projects and act as team leaders. 

MS in Integrated Marketing Communications Degree from West Virginia University at a Glance

• School: West Virginia University
• Degree: Masters
• Subject: Marketing

West Virginia University:

West Virginia University was first opened in 1867 with a campus in Morgantown, but has now expanded to include smaller campuses in Keyser, Parkersburg and Montgomery. Accredited by the Higher Learning Commission and specific accrediting… More about West Virginia University